Experience

Rebuilt JourneyLite's legacy WordPress platform into a modern React/Next.js healthcare ecosystem spanning a public-facing website, headless Shopify store, custom patient education LMS, admin dashboard, and Sanity CMS.

• Designed and engineered the full platform: Next.js, React, TypeScript, Tailwind CSS, Sanity CMS, Supabase/PostgreSQL, Shopify, Vercel
• Replaced WordPress/LearnPress with a custom in-house LMS: account creation, course enrollment, progress tracking, quizzes, certificates
• Migrated 451 legacy healthcare blog articles from WordPress, preserving metadata, categories, authors, imagery, and internal links
• Built Gemini-powered AI tools for blog generation, SEO metadata, multilingual translation, and LMS course creation
• Owned UX/UI strategy, architecture, database design, migration, testing, deployment, and ongoing maintenance

Led end-to-end redevelopment of a multi-location veterinary website from legacy WordPress/PHP/ACF to a modern Next.js 16, TypeScript, Sanity CMS, PostgreSQL platform.

• Executed production migration to nky.vet with permanent redirects, canonical URLs, dynamic sitemaps, and technical SEO safeguards
• Developed 20+ geo-targeted landing pages for Northern Kentucky and Cincinnati-area search visibility
• Built custom multi-clinic workflows for live chat, location routing, appointment requests, and patient portal access
• Implemented conversion-focused pipelines for appointment booking, new patient registration, analytics tracking, and lead measurement

Research-led redesign and Next.js build for a patient-first dental experience focused on trust, local SEO, service discovery, and conversion-focused engineering.

• Led UX research synthesis, information architecture, design system, Figma prototyping, and front-end development
• Built service cards, trust signals, local SEO templates, and appointment pathways organized around patient intent
• Shipped live at drronelliott.com with scalable CMS content models and Claude-assisted design acceleration

Designed and developed a calm therapy care discovery platform with service pathways, local SEO, privacy-conscious intake, and a structured consultation request flow.

• Built a responsive Next.js site for therapy service discovery and consultation requests
• Structured service pathways for individuals, couples, families, and co-parenting needs
• Designed a low-pressure intake flow with clearer expectations around fees, location, and privacy

Led advanced QA and end-to-end survey research within the Verified Voices platform, supporting clients representing 54% of the Fortune 100 and 80 of the top 100 CPG brands across the U.S. and Canada.

• Architected complex survey instruments using display logic, conditional rendering, randomization, rotation, blocking, piping, and embedded data
• Programmed advanced sampling strategies using calibrated first-party panel data with quota groups, nested quotas, incidence controls, and cross-panel execution
• Supported quantitative methodologies: TURF, MaxDiff, monadic and sequential monadic testing, and complex concept evaluation

Led enterprise UX research across 8 product verticals supporting $10B+ in annual e-commerce revenue and research standards for 200+ designers and PMs.

• Longitudinal cart and delivery research defining success metrics, baselines, and trend analyses
• Established enterprise accessibility research standards using WCAG 2.1, Fable-powered testing, and usability sessions with disabled users
• Co-led proof-of-concept evaluations for Maze and emerging research tooling

Rebuilt the Student Data Privacy Consortium platform, replacing manual compliance workflows with a modern full-stack product.

• Built React, TypeScript, shadcn/ui frontend patterns with WCAG 2.1 AA considerations
• Developed C# ASP.NET Core microservices with RBAC, audit logging, contract lifecycle management, and SQL Server
• Integrated with the SDPC Resource Registry for state and national compliance alignment

Led end-to-end shift operations for a high-volume store, promoted from Barista to Shift Supervisor in 6 months, and named Partner of the Quarter.

• Owned staffing, floor deployment, inventory control, ordering, cash accountability, and labor compliance
• Supervised and coached baristas through real-time feedback, skills training, and corrective coaching
• Partner of the Quarter, nominated and elected by fellow partners

Delivered 200+ commissioned 3D game assets for Roblox, Minecraft, and indie game clients worldwide with a 5.0 rating.

• Modeled low-poly and high-poly assets with PBR texturing, UV unwrapping, and optimized topology
• Developed modular asset packs enabling clients to accelerate content pipelines
• Consulted on gameplay aesthetics, art direction, and UX to align visual design with mechanics and audience expectations

Led strategic outreach, marketing, and technical operations for the UC chapter of the nation's largest accredited leadership honor society.

• Built the chapter communications pipeline across Mailchimp, listserv systems, and automated outreach
• Designed email marketing achieving 86% open rates and 54% click-through rates using variables, segmentation, and automation
• Engineered Power Automate workflows for event registration, RSVP tracking, follow-ups, and sentiment surveys

Led a residential community of 25+ first-year students in a mixed LLC/non-LLC environment focused on belonging, academic growth, and student success.

• Engineered an automated onboarding system using Power Automate
• Designed and executed community programs with strong attendance
• Facilitated conflict mediation through the Thomas-Kilmann framework and design thinking principles