Calm before conversion
The experience reduces pressure and makes therapy feel approachable.
All Work
Therapy Product Design
Kelly Baker Curry Therapy Platform
I designed and developed a focused therapy care discovery platform that helps prospective clients understand services, evaluate fit, review logistics, and request care through a structured, privacy-conscious consultation flow.
Next.jsReactTypeScriptLucide IconsNodemailerTurnstile
4Therapy pathways
6-stepConsultation flow
SEOFort Thomas foundation
FAQStructured schema
TurnstileSpam protection
EmailInquiry workflow
KY + OHClient availability
Next.jsProduction platform
01Product Context
Starting therapy is emotionally sensitive. Users may arrive anxious, overwhelmed, uncertain, embarrassed, or cautious. The product needed to build trust before asking for action.
The goal was not aggressive conversion. The goal was to make the first step feel clear, respectful, and safe for individual therapy seekers, couples, families, co-parenting clients, and logistics-first clients comparing fees, format, insurance, and location.
02Product Strategy
Service clarity without clinical overload
Users understand individual, couples, family, and co-parenting therapy without dense terminology.
Trust through transparency
Fees, insurance notes, location, appointment format, and process expectations are easy to find.
Lightweight systems over unnecessary complexity
The implementation stays fast, focused, and maintainable instead of overbuilt.
03User Archetypes
Individual Therapy Seeker
“I know I need support, but I’m not sure how to start.”
Questions / needs
Privacy, reassurance, service clarity, and a low-pressure consultation path.
Design response
Service cards, calm hero copy, privacy guidance, and clear first-step CTAs.
Couples Therapy Inquirer
“We need help communicating, but I want to understand the process first.”
Questions / needs
Relationship-focused language, trust, private-pay clarity, and clear next steps.
Design response
Couples pathway, payment acknowledgement, and structured additional-contact logic.
Family Therapy / Parent Inquirer
“Our family needs help navigating conflict or change.”
Questions / needs
Participation clarity, scheduling coordination, reassurance, and practical next steps.
Design response
Family pathway, multi-person coordination fields, and expectation-setting copy.
Co-parenting Client
“We need structure, boundaries, and communication support.”
Questions / needs
Neutral language, private-pay acknowledgement, coordination, and clear expectations.
Design response
Co-parenting pathway, neutral UX writing, conditional contact logic, and private-pay flow.
Logistics-First Client
“Before I reach out, I need to know fees, insurance, format, and location.”
Questions / needs
Fees, insurance, format, Fort Thomas location, Kentucky/Ohio availability, and response expectations.
Design response
Fee visibility, FAQ content, local SEO copy, and review step before submission.
04Client Journey
Discover
Local SEO metadata, Fort Thomas positioning, and clear hero message.
Orient
Provider intro, service cards, and therapy approach section.
Evaluate
Scannable services, fee section, FAQs, office/location content, and resources.
Request
Modal intake, progress stepper, conditional logic, payment logic, and privacy guidance.
Follow-Up
Email workflow, validation, Turnstile spam protection, and clearer user expectations.
05Platform Capabilities
Therapy Service Discovery
Challenge
People considering therapy need clarity without clinical overload.
Product Decision
Present four scannable pathways for individual, couples, family, and co-parenting therapy.
Solution
Service cards and common-reason language help users self-identify.
Impact
Clearer understanding of fit before reaching out.
Privacy-Conscious Consultation Flow
Challenge
Users may overshare sensitive information in a general inquiry form.
Product Decision
Use a structured six-step flow with explicit privacy guidance.
Solution
Warn users not to include diagnoses, medications, insurance IDs, SSNs, urgent safety concerns, or detailed medical history.
Impact
Reduces inappropriate sensitive submissions while keeping the first step approachable.
Service-Specific Payment Logic
Challenge
Different therapy pathways have different payment/insurance expectations.
Product Decision
Make payment expectations part of the flow.
Solution
Individual therapy supports insurance/self-pay selection; couples/family/co-parenting include private-pay acknowledgement.
Impact
Improves follow-up readiness and reduces confusion.
Multi-Person Contact Handling
Challenge
Couples, family, co-parenting, and guardian situations often involve more than one contact.
Product Decision
Use conditional additional-contact sections.
Solution
Only show extra contact logic when relevant to the selected service type.
Impact
Keeps simple inquiries simple while supporting complex coordination.
Local SEO Foundation
Challenge
The practice needed local visibility without keyword-stuffed mental health copy.
Product Decision
Create Fort Thomas, Kentucky positioning with Kentucky/Ohio availability and structured metadata.
Solution
Metadata, OpenGraph, FAQ schema, breadcrumb schema, and service-specific content support discovery.
Impact
Stronger local search foundation.
Lightweight Technical Architecture
Challenge
A small practice needed maintainability, speed, and reliability without overbuilt admin complexity.
Product Decision
Build a lean Next.js/React/TypeScript platform with CSS Modules, email delivery, and spam protection.
Solution
Nodemailer inquiry workflow, Cloudflare Turnstile, responsive components, and structured data.
Impact
Polished production site without unnecessary platform overhead.
06Design & Development Cycle
Understand
Reviewed therapy practice needs, user uncertainty, service types, fee/payment questions, local SEO, and intake complexity.
Define
Mapped service pathways, intake requirements, privacy constraints, payment rules, and content hierarchy.
Design
Created calm visual direction, service cards, CTA hierarchy, modal flow, form steps, and responsive layouts.
Build
Implemented Next.js, React, TypeScript, CSS Modules, reusable components, metadata, structured data, conditional form logic, and email submission.
Secure
Added Turnstile spam protection, privacy-conscious form copy, and clear boundaries around sensitive information.
Launch
Shipped a focused therapy platform with service discovery, local SEO, responsive design, and structured consultation requests.
07Key Decisions
Use a modal consultation flow instead of a generic contact form
Impact
Better structure, clearer expectations, and more useful inquiry data.
Make fees/payment part of the request flow
Impact
Reduces confusion and improves follow-up readiness.
Show services as pathways with common reasons people come in
Impact
Better scanning and self-identification.
Keep the platform lightweight instead of building a CMS
Impact
Better maintainability for a smaller practice.
Use privacy guidance directly in the intake flow
Impact
Helps prevent inappropriate sensitive information in a general form.
08Outcomes
Client Outcomes
- Clearer understanding of therapy services
- More approachable first step
- Lower-friction consultation request
- Better visibility into fees, insurance, format, and location
- Reduced risk of oversharing sensitive information
Business Outcomes
- Professional digital presence
- Stronger local SEO foundation
- More structured inquiry data
- Service-specific conversion paths
- Maintainable architecture
Product Outcomes
- Responsive production platform
- Responsive design
- Structured metadata
- FAQ and breadcrumb schema
- Multi-step intake flow
- Conditional logic
- Spam protection
- Email submission flow
Design Outcomes
- Calm visual system
- Scannable service architecture
- Reusable interface patterns
- Accessibility-conscious hierarchy
- Mobile-first consultation experience
09Reflection
This project reinforced that smaller products still require strong product judgment. The right solution was not a heavy platform or complex CMS; it was a focused, emotionally considerate experience that reduced uncertainty for prospective clients while giving the practice a reliable, maintainable digital foundation.
The strongest decisions balanced conversion with care and privacy: a structured intake flow, clear service pathways, visible logistics, and lightweight production code that matched the real scope of the practice.
A focused healthcare product experience.
Designed to reduce uncertainty for therapy clients while giving the practice a polished, maintainable Next.js foundation.